Sarah McOnie

Sarah McOnie has more than 25 years’ experience in communications. Sarah established McOnie following several years working with industrial and technical engineering businesses, promoting products that kept people safe in the workplace. Born out of a desire to make safety interesting and take complex but clever products and make them appealing and simple to grasp, the agency has concentrated on working with companies that create and develop innovative, well-engineered and in some cases, life-saving products.

Over the years, Sarah has built relationships with key industry bodies and leaders as well as developing an integral role for the agency with the International PR Network (IPRN) to effectively deliver communications globally for the agency’s clients.

Following the successful acquisition of the Agency by The Thunderbird Group in May 2019, Sarah now holds the role of Non-Executive Director and continues to provide support, guidance and advice to the Directors as well as providing strategic advice to the Agency’s clients.

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