Luffa is an experienced marketing specialist with over 18 years full service experience covering both agency and in house specialisms. She has worked across a raft of different commercial sectors as well as more specific public engagement programmes.
During her career, Luffa has worked at some of the world’s biggest agencies having started as a graduate at McCann Erickson. She has also worked on a number of large, global businesses including UPS, Cathay Pacific and McDonalds and these projects have expanded her knowledge and experience further. Through this work, she has been responsible for leading the strategic development of global creative content as well as locally adapting the global creative conceived elsewhere.
Having developed in her career, Luffa has become a very results focused marketer keen to demonstrate the value and return on investment of fully integrated communications.