Dr Bill Nichols DBA, ADipC (Henley), MBA (Surrey), MA, BA (Durham) is a marketing and public relations specialist. He worked in France and India as well as the UK before joining faculty at Bucks New University as senior lecturer in marketing/communications in 2009. Bill acts as strategic advisor for The McOnie Agency focusing on business development whilst also working with the teams to ensure that the standard of PR delivered is exceptionally high.
Bill began his career in investor relations/public affairs with then UK conglomerate, Powell Duffryn. During the 1980s he was Sir Clive Sinclair’s head of publicity and responsible for launching the ZX series of home computers, the world’s first pocket TV and the controversial Sinclair C5. He also headed London practices for two leading US consultancies (Edelman and HHCC) prior to co-founding his own firm, Whiteoaks, in 1993.
In consulting, major past clients include US technology blue-chip Autodesk, BT, IBM, Ingersoll, Indian tech leader, Mahindra, Office of the UK Deputy Prime Minister, Tektronix and Xerox.
Specialising in international services marketing, communications strategy and relationship management, he writes (and blogs) regularly for professional magazines.