Sarah McOnie, director and founder of McOnie, has more than 25 years experience in communications. Sarah established McOnie following several years working with industrial and technical engineering businesses. Born out of a desire to make complex but clever products appealing and simple to grasp, the agency has concentrated on working with companies that create and develop innovative, well engineered and in some cases, life saving products.
Building long standing relationships with its clients has been at the core of the agency’s success. To achieve this Sarah has dedicated a large percentage of her time to recruiting the right, experienced communication practitioners; providing consistent, quality training for everyone to maintain high standards; and establishing strategic partnerships with experts, agencies and networks so that any form of communication can be integrated into client campaigns.
Sarah has built relationships with key industry bodies as well as developing an integral role with the International PR Network (IPRN) to effectively deliver communications globally for the agency’s clients.