Michelle Smithson - PR Account Director

Michelle Anker

Michelle is an experienced PR and communications professional with an innate understanding for PR. Her experience spans over 10 years, across a broad range of businesses and sectors, both in-house and agency side.

Michelle’s core area of expertise is devising and leading strategic and innovative communications campaigns that successfully address business needs and deliver results. This has involved implementing and managing new PR and Communications campaigns for national and international brands, such as CV-Library, Siemens, Autodesk, Green Port Hull and LG.

She has extensive media relations experience and uses this to develop stories that effectively communicate with a businesses’ core audience. In more recent years, her experience has spread into communicating across the social and digital platforms as well as working with renowned bloggers that ultimately has achieved results that have been recognised by national PR media.

Alongside the rest of the McOnie team, Michelle is passionate about delivering integrated communications campaigns that directly impact on a business’s bottom line and reach the right people, at the right time, in the right way.

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