NEWS & BLOG

For the latest news and musings from the team at The McOnie Agency.

International PR Network (IPRN) – Off to Moscow

By: Chloe Friday, June 16, 2017

For the last 6 years, The McOnie Agency has been a proud member of the IPRN. This is one the world’s largest independent global public relations agency networks, with over 40 members representing 5,000 PR professionals worldwide.  We also handle an element of communications for the network, ensuring all members receive the latest news, developments and key information through a regular membership e-newsletter and website updates.

The IPRN Annual Conference

The network allows the sharing of best practice and ideas amongst the member agencies as well as the ability to work with partner agencies to deliver international campaigns.    All members are invited to gather at an annual Conference, taking it in turns to organise and host a 3-day programme.  As well as helping to host the Conference in London, we’ve been lucky enough to travel to other countries and have visited our partner members in  Argentina, Istanbul, Washington and France .

Delegates have the opportunity to get to know other IPRN members and colleagues, share experiences and ideas and get a flavor of the local culture.  The hotly contested Project of the Year competition is a chance to showcase examples of successful campaigns, offering insight into creative ideas and ways to deliver client satisfaction.  The McOnie Agency has won the B2B category for the last 3 years!

Talent, creativity, and passion are celebrated and future trends and developments are also discussed; ensuring representatives of the member agencies leave the conference up to date with the global communications climate.

Helping Clients Reach New Audiences

Through this network, The McOnie Agency is able to offer our own clients bespoke PR programmes across the globe, utilising PR experts with local sector knowledge and experience. We act as the lead agency and ensure our partners develop a suitable programme of activity tailored to client objectives. We have delivered successful campaigns across the Middle East, US/Canada and European markets since joining the network, making the process of international communications simplified for our clients.

This year, the conference will be held in Moscow and we will have the opportunity to visit the Red Square, The Kremlin, and attend the opera in the Bolshoi Theatre, as well as renewing old friendships and making new contacts.

Find out how we can help you reach new audiences globally and give us a call on 01483 414751.

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