B2B Communications: How to get it ‘Write’By: Chloe Friday, June 2, 2017
As an integrated communications agency, workload variation is the spice of life and everything we do is to help our clients achieve success. Writing whitepapers, creating surveys, designing artwork, organising roundtables, and press office management are just some of the services we offer.
Life as a B2B PR professional means having to prove yourself through everything you do – and trust me, it’s exhilarating! From pitching in a story to a journalist that makes them stop in their tracks; elevating your client above the other 500 pitches they’ve had that day, to everyday client interaction; proving to them all the time that appointing our services was a worthwhile exercise. Never resting on our laurels and always striving for more is essential to our success.
How can we help you?
Ensuring our clients receive a service that delivers fantastic results on time and within budget is at the heart of our offering.
If you are thinking of enhancing your current communications activity and appointing an external agency to help your business grow, here’s a glimpse at how we work with our clients on a daily basis…
Key messages matter
We help our clients to understand what makes their offering unique and drill down into two or three key messages to encapsulate this. This strategic approach allows unified messaging from the outset that can be included on all collateral.
Content IS king
In a competitive market, rich content is what differentiates one business from another. Content should be original, interesting or educational. Otherwise, it’s lost in the noise. We ensure our clients are consistently reaching target audiences with content that makes people listen.
Know the market
We take time every day to research the industry our clients operate in to ensure we are fully abreast of key trends and upcoming developments. This enables us to see clearly how we can position their business at the forefront of key changes and regarded as a leading influencer.
At the centre of all of this activity is a core understanding of the audiences (key groups/influencers/stakeholders/media outlets) our clients want to reach.
We are all consultants for our clients; providing expert advice and recommendations that ultimately ensure we are using the right tactics and tools to achieve objectives. With solid rationale behind every element of activity we recommend, we are not afraid of suggesting alternatives to an initial client brief to ensure maximum impact.
For an informal discussion as to how we can help you or to set up a meeting please give us a call on 01483 414751.